Earrings Plaza — 1204 Broadway

Store Description: Earrings Plaza at 1204 Broadway has been a New York City institution for over 21 years. Their TikTok tagline says it best: “Fashion at a Fraction — Accessories made Affordable.” Whether you’re a boutique owner restocking inventory or a shopper hunting statement pieces without boutique prices, this wholesale-and-retail store delivers variety unlike anywhere else in the city.

With thousands of styles spanning earrings, necklaces, bracelets, rings, belts, tiaras, scarves, sunglasses, and hair accessories — all constantly refreshed — Earrings Plaza is the store where you arrive for one item and leave an hour later with a full bag. After nearly three decades on Broadway, they moved to their current location between 29th and 30th Streets where loyal customers have followed them for generations.

✅ GBP Quote (from official business listing):

“Wholesale and retail store with a huge selection of the hottest trends in Women’s Fashion Accessories. You will get beautiful jewelry and accessories at a fraction of the price you would pay at a department store or local boutique. We carry thousands of styles in earrings, bracelets, rings, necklaces, scarves, sunglasses, and much more.”

✅ Customer Reviews (Real — sourced from Google):

• ⭐⭐⭐⭐⭐ CRAWFFORD J. (Google, 257 reviews) — “Awesome costume jewelry selection. Been shopping here for years. Sooooo many colors to choose from in earrings, belts, necklaces, bracelets, tiaras, rings, sequin evening bags and much more.”
• ⭐⭐⭐⭐⭐ Cherry Blossom F. (Google) — “I’ve been going for the past 21 years and prices are still super affordable. They have wholesale discounts, exquisite jewelry and accessories. The workers still remember us. Can’t wait to go back.”
• ⭐⭐⭐⭐⭐ Anu (Google, 44 reviews) — “Absolutely amazing selection at fantastic prices. The staff treats customers with dignity and respect.”