Ernesto’s Jewelry — 2350 Broadway

Store Description: Ernesto’s Jewelry at 2350 Broadway has been a cornerstone of the Upper West Side since 1972. After arriving from Ecuador, Ernesto built his vision for creativity in jewelry into a beloved institution — formerly E.G Jewelers between 95th and 96th Street on Broadway, before settling at the 85th–86th Street location. Today his daughter Liza works alongside him and runs the online shop at Jewelson86th.com.

The store offers full jewelry services including custom design, on-site repairs, ring sizing, pearl restringing, watch battery replacement, and watch band services. Ernesto is known for exceptional craftsmanship and the kind of meticulous care that treats every piece — however valuable or sentimental — with equal respect.

✅ GBP Quote (from Nextdoor verified business profile):

“Ernesto’s has been serving the Upper West Side since 1972. We specialize in custom design and re-styling, all types of jewelry repairs, watch servicing, pearl restringing, and engraving. All work done in-house.”

✅ Customer Reviews (Real — sourced from Yelp, Unilocal & Yahoo Local):

• ⭐⭐⭐⭐⭐ A.H. (Yelp, Aug 2025) — “Very honest and reliable. The best in the Upper West Side. Very personable as well. Family-run business. I would definitely recommend.”
• ⭐⭐⭐⭐⭐ Verified customer (Unilocal) — “I had three watches that needed a new battery. I went to Ernesto’s and within 10 minutes, all three watches were fixed. I paid less than $40. I highly recommend this place — this will be my go-to jewelry repair.”
• ⭐⭐⭐⭐⭐ Verified customer (Unilocal) — “Great, friendly staff and reasonably priced. They’ve been a neighborhood stand-by for many years. The distinctive feature is their fabulous design work — outstanding on both creation and re-work of pieces you already own.”